SGO Issues July 25, 2013
Globe-athon to highlight GYN cancers with events and social media outreach
Physician Payments Sunshine Act rolls out in August 2013
SGO launches Seek a Specialist service
SGO, Foundation recognize partnership with OCNA
Gynecologic Oncology August 2013 content preview
Upgrade your SGO Membership
Register now for SGO State of the Art 2013
Allied Workshop Oct. 12 in Nashville
UPDATE: Two new videos from Globe-athon: “Pass it On” and a Message from the International Space Station
Globe-athon: Pass it On
Message from the International Space Station
Watch the Sept. 12, 2013 interview with Larry Maxwell, MD, FACOG on Voice of America Africa 54.
Harnessing the power of social media, the first annual Globe-athon is set to shine a spotlight on gynecologic cancers with walks scheduled in more than 100 cities around the world during the weekend of Sept. 28-29, 2013, and additional events planned for earlier in the month. To date, there are over 80 countries and nearly 150 cities that have made a commitment to participate in the Globe-athon, culminating in a 24-hour walk around the White House that will conclude on Monday, Sept. 30 at 8 a.m. EST.
Larry Maxwell, MD, FACOG, COL (ret.) U.S. Army, Chairman of the Department of Obstetrics and Gynecology at Inova Fairfax Hospital, is the founder and director of Globe-athon in addition to being part of the event’s executive committee. As a co-founder of the National Race to End Women’s Cancer, he wanted to increase awareness of gynecologic cancers in a global way that wouldn’t compete with existing events, and watching the Times Square Ball drop in New York City on New Year’s Eve this year served as an inspiration.
“(I thought) if we simplify our efforts in organizing walks in several countries around the world and we try to sensationalize it like we were triggering off these events simultaneously just like we do in New Year’s, that it would be something that would grab the attention of media, increase awareness and provide physician leader from around the globe to have opportunities to discuss the relevant issues with the media,” said Dr. Maxwell.
Dr. Maxwell is continuing to reach out to fellow SGO members and others in the international health care community in an effort to make as many contacts as possible. He is also asking for brief speeches, videos, and other presentations geared towards a patient audience as a means of crowdsourcing the http://globeathon.com/ website and YouTube channel. Members who have presentations to share or who can provide international contacts can reach Dr. Maxwell at George.Maxwell@inova.org.
“If we can create a few dozen of these talks on all kinds of different topics, I think that serves as an example we can share with our international partners and then they can use that to develop lectures in other languages that are perhaps culturally and socially unique to their particular circumstance,” he said. “If you’re in Africa and Asia there are going to be things that are defined by your setting that may not necessarily be applicable to the patients and physicians in the U.S. However, the end result is the creation of a library of information that is accessible through a global social medial network that has been created as a by-product of organizing the international walk.”
Globe-athon has already made its presence known on Facebook with two dozen Facebook pages representing international locations such as Austria, Germany, Switzerland, Thailand, Japan, Thailand, South Korea, Jordan, Chile, Argentina, Zimbabwe, Madagascar, Tanzania and India.
“India and Africa right now are being devastated by cervix cancer, so this is an opportunity for physician and cancer advocacy leadership to align the Globe-athon program with their government’s efforts for outreach in a way that’s going to be much more powerful,” said Dr. Maxwell, who noted that screening clinics in addition to the actual walk will be an important component of Zambia’s recognition of the Globe-athon weekend.
Dr. Maxwell added that Globe-athon’s outreach in the United States is focused on cities with underserved patient populations: Anchorage, AK, for native Alaskans; Detroit, MI, Durham, NC, and Washington, DC, for the African-American community; and San Diego, CA, and Miami, FL, for recruitment of the Hispanic community. Although no fundraising goals have been set for the Globe-athon, U.S. participants can forward contributions to the National Race to End Women’s Cancer.
Dr. Maxwell’s hope is that by the end of the Globe-athon weekend, participants from around the world will be uploading videos on the Globe-athon YouTube channel, making Facebook posts and Tweets in support of ending women’s cancers.
“It’s not about event planning, it’s about how we leverage social media in our current environment to drive communication and dissemination of public information and education for the future,” said Dr. Maxwell. “This is really the direction in which we all need to be going.”
Beginning next month, manufacturers of drugs, medical devices, and biological agents will be required to track physician payments under the Physician Payments Sunshine Act, as part of a transparency program now known as Open Payments in the Affordable Care Act. The law requires manufacturers to track certain payments to physicians and teaching hospitals and then report those outlays annually to the Centers for Medicare & Medicaid Services (CMS).
Although physicians are not required to register with or send any information to Open Payments, CMS is encouraging physicians to do the following:
- Become familiar with the information that will be reported about physicians.
- Keep records of all payments and other transfers of value received from applicable manufacturers or applicable GPOs.
- Register with CMS and subscribe to the listserve to receive updates regarding the program.
- Look at the information applicable manufacturers and applicable GPOs submitted on physician’s behalf.
- Work with applicable manufacturers and applicable GPOs to make sure the information submitted about is correct.
Important deadlines associated with Open Payments tracking and reporting are as follows:
- Aug. 1–Dec. 31: Manufacturers must begin tracking payments to physicians and physician ownership information.
- Jan. 1, 2014: Physicians will be able to register for a CMS online portal used to view reports.
- March 31, 2014: Manufacturers will begin submitting reports to CMS.
- June 2014: CMS will provide physicians with access to their reports via the CMS portal. Physicians will be able to contact manufacturers through the portal to correct errors in the reports.
- Sept. 30, 2014: CMS will publish the reported data on a publicly available website.
Additional information can be found at CMS as well as on the Open Payments (Physician Payments Sunshine Act) Fact Sheet.
SGO has launched a new member benefit that will make it easier for patients to connect with gynecologic oncology practitioners. SGO’s new Seek a Specialist service is an online search tool that includes actively practicing members of the entire gynecologic oncology team both in the United States and abroad.
Publically available information from the SGO database includes work phone, profession and title, institution name and address, specialty areas, languages spoken and gender. Update your listing by logging in and visiting the My Information section of the SGO member center. If you do not want to be listed in Seek a Specialist, check Do Not Publish Info Online. Data will be updated quarterly beginning in October. If you have questions about your member profile, contact firstname.lastname@example.org. We welcome your feedback on this new member benefit. Send your comments to email@example.com.
On behalf of the Society of Gynecologic Oncology and Foundation for Women’s Cancer, SGO President Elect II Robert L. Coleman, MD, presented an award to the Ovarian Cancer National Alliance to recognize OCNA’s partnership and advocacy efforts. The award was presented to OCNA Chief Executive Officer Calaneet Balas and Board President Terri McKnight at OCNA’s annual conference July 13 in Washington, DC.
“We are proud of our strong partnership with OCNA and congratulate the organization as it celebrates its 15th anniversary,” said Dr. Coleman, Professor and Vice Chair of Clinical Research at the University of Texas MD Anderson Cancer Center. “OCNA has played a critical role in advocacy through its tireless work on Capitol Hill, involvement of ovarian cancer survivors in decisions about research funding and innovative programs such as its Survivors Teaching Students program…We look forward to continuing to work with OCNA and are pleased to present this plaque to you to commemorate your anniversary and celebrate our partnership.”
Contact firstname.lastname@example.org to find out if you are ready for the next level of SGO Membership. Applications are due July 31.
- Those who passed their ABOG Gynecologic Oncology Boards are eligible for Full Membership
- Graduating Fellow-in-Training Members should apply for Candidate Membership
- Newly matched Fellows can apply for Fellow-in-Training Membership
State of the Art Conference/International Society for the Study of Trophoblastic Diseases (ISSTD) World Congress XVII: Sept. 20-23, 2013, in Chicago, IL. Register here.
SGO’s Allied Health Professionals Workshop: Optimizing Endometrial Cancer Care, will be held Saturday, Oct. 12, 2013, in Nashville, TN. This educational workshop is open to advanced practice providers or nurse clinicians who want to learn more about endometrial cancer care.